Please Tell Us Why We Should Like or Follow Your Business.

Like us on Facebook.
Follow us on Twitter.
+1 us on Google Plus.
Help us get to 500 followers..
Sound familiar?

Millions of consumers who suffer from “Social Media Fatigue” may ask “why should I?”

These consumers are long time listeners to WII-FM (What’s In It for Me?)

Ask yourself, why do you connect online with certain businesses, causes or people? Do you look forward to posts from those that you’re not interested in, passionate about or don’t deliver value? Of course not. Entrepreneurs with a successful social media community can answer the question “why would consumers connect with us and stay connected over time?”

For me, value isn’t always a discount or special offer. A social media connection that delivers access to information not available elsewhere, or as quickly, is reason enough to remain connected. A social media connection with a retailer or service provider could include exclusive previews or offers not yet available to the general public. If the social media connection is just another avenue to sell me, I tune out.  And “unfriend.” (Is that a verb?)

As with any database or relationship marketing effort, your customers will tell you what they want, if you ask. And our job, as entrepreneurs, is to tell them exactly what benefit to expect from connecting with and doing business with us.

And yes, please visit me on Facebook, Scoop-It and Twitter. I find and share ideas and links to articles that can help you connect with and retain your loyal customers.

Watch Brian Solis, NBC’s Scott McGrew, Jon Swartz of USA Today and Dr. Moira Gunn of NPR discuss this subject at greater length:

Dental Practice Expands Using Video Testimonials

Via Scoop.itCustomer Referral Marketing

This Kansas City Dental Clinic recently launched a new web site utilizing video testimonials.
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Saying Thanks — the Right Way

Via Scoop.itCustomer Referral Marketing

Do you appreciate a sincere “thank you”? So do your customers — especially when you say it the right way.
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Taking Referral Gratitude to the Next Level

Via Scoop.itCustomer Referral Marketing

A three step process that will unexpectedly wow your referral source. How do you say thank you for referrals? Please comment.
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Are your customers loyal to you or the reward?

Via Scoop.itCustomer Referral Marketing
@SuzanneVara writes “What are you building, Brand Loyalty or Loyalty to the Rewards?”
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QR Code and Your Business

QR Code for YouTube video

 

QR, or Quick Response, Code is a specific barcode readable by dedicated QR barcode readers and mobile tagging camera phones.

The code consists of black modules arranged in a square pattern on a white background.

Many mobile camera phone models come equipped with a barcode scanner. The companion reader application scans the image of the QR Code to display encoded text, contact information, or open a web page or map location in the phone’s browser.

QR Code and Real Estate ads

While browsing through the Real Estate section of last Sunday’s newspaper, I noticed several real estate companies with QR codes in their ads.  I have a QR reader on my mobile phone, was curious, and so began scanning three realtor QR codes.

  • The first and second scans brought me to the agency web sites.  That saved me the time of having to write down the web addresses and type it in my phone.  Since neither scan linked me to an agency mobile page, one specifically built for mobile phones, both took too long to load and so I left each site. (Note: If your business targets mobile users, be sure to create a mobile friendly page)
  • The third scan was better as it was specific to a featured listing.  The ad invited readers to scan the code and be directed to a page with photos of that listing.  Awesome!  As a prospective buyer became more interested in that property, the QR code didn’t send the buyer to the agency’s web site – it linked directly to property photos!

Why Stop at Photos?

Imagine if the QR code had linked instead to a short listing-specific video with an introduction by the listing realtor. The video could include descriptive narration along with views of interior rooms and exterior views including the neighborhood.  How about adding a location map and directions? The video would always end with the realtor repeating phone and email contact information. [Disclosure: As a Talk Fusion distributor, I naturally envision QR codes linked to a Talk Fusion video: Talkfusion.com For Business]

Need Help Getting Started ?

Start by clicking on the free QR Code Generator at http://delivr.com/qr-code-generator.   (It’s what I used to create the code at the top of this page)  Browse through the many Code Type selections; you can create a QR code that directs individuals to a web site, YouTube, Linked-In and more.  After you have created the code, save the PNG format file.  You can add it to your business card, flyers, newspaper ad or even a poster in your lobby for visitors to scan and learn while waiting.   [Note: If you add your new QR code to your blog or web address, like I did above, please let us know in the comment area below - our blog community is interested in different ways we're using QR!]

Download a QR Reader for your phone

If your camera phone doesn’t have a barcode scanner and reader application, this link will help you locate a reader for your phone: http://analytics.percentmobile.com/device_qr_code_readers (Or visit http://percentmobile.com/getqr from your mobile device)  Once you have the reader installed to your phone, then please scan the QR code at the top of this page and let me know the results on your phone or if you need some help – add a comment here, call me at (518) 346-2115 or send an email to DGAlcorn (at) AOL.com

Photovoltaic Funding – Tech Valley Energy Forum

On Thursday February 24, I will be at the Tech Valley Energy Forum. This is part of a six part Entrepreneurial Bootcamp series and is titled “Photovoltaics – How to Identify Investors and Funding Sources .”

Photovoltaic (PV) energy projects have been around for years but are quickly becoming commonplace.  Smaller commercial installations are now popping up.  Just this week, I was driving by a retail store, ironically named Green’s Appliance, and noticed a new installation of solar panels above their front entrance.

In many states, when your building isn’t using all of the energy produced by your on site solar or wind project, the electric meter can “spin backwards” with a credit to the electric bill through net metering This video explains Net Metering in New York:

Many small businesses owners are saving money by reducing energy consumption after converting the exterior and interior lighting to LED. With some buildings, lighting represents as much as 40% of the electric bill.  With on site solar and converting lights to LED, many commercial buildings can generate their own electricity for lighting.  Today.

The Tech Valley Energy Forum will include speakers from the PV industry, law firms and representatives from New York City capital markets. As Commercial Funding Network assists business owners and project developers with arranging LED retrofit and solar / wind  project funding, I am excited about this session’s agenda and meeting industry leaders.  [If you cannot attend and have questions, please post your questions here. I will try and have them answered by the panelists and will post the updates after the event.]

Financing for Renewable Energy Projects – a Primer

A Primer for the Financing of Renewable Energy Projects

by Don Madden

If you are in the process of putting together a Renewable Energy Project congratulations… you are doing good, and you should do well. You are however ahead of the curve. Much of the finance community doesn’t understand how these projects work,  consequently they either don’t lend on them, or it takes too long to convert lenders to the value in renewable energy. In short financing for renewable energy can be akin to “pushing a rock up a hill.”

The emergence of large scale renewable energy is new. Asking an outside party to provide you several million dollars for a “cutting edge” project is going to take some effort. Fortunately there are some lenders who recognize that renewable energy is good business. These lenders understand; PPAs, Interconnectivity, Hosting and the like. They are not green idealists, at least not professionally. They are solid finance people who are operating in a very constricted economy, yet they are still willing to invest.


Renewable Energy financing is a document driven process

Click and Download Summary Form

 

The question arises “How does one approach lenders for financing a renewable energy project?”

 

Frankly you have to focus on the development details of your project BEFORE you make a formal application for financing.
Lenders want to know a deal is REAL before they commit any time (never mind money), to it. A Real Deal is not just a plan; a Real Deal is a plan plus a series of completed project development steps that are verified with signed documents.

 

In this economy, and with so few good renewable energy finance resources available, your project is competing for financing attention not merely on the merits of your deal, but you are up against other projects with similar profiles that are further along on the checklist of steps that are required for a project to be considered “finance ready.”

Lenders and investors want to see more than an eye popping ROI in the projects they review. They want to know that the project is fully permitted, partnerships are established and that the planning and design work is done. If your finance application is lacking in any of these areas, your project will likely be passed over in favor of another whose preliminary work is more complete. Finance people want to commit to projects that are ready to go, that means all the development details have been worked out prior to applying for financing.


What do lenders want in renewable energy finance applications?

 

Experience:

No surprise here. Lenders do not welcome novices. Has your management team done this sort of project before? When? Where? How big? If you don’t have experience you should consider getting someone on your team with a background that includes projects similar to yours. Experience begets confidence.

 

Description of the project:

Among other things lenders want to know the size, design specifications, EPC contractor (with experience), and vendors and component specifications in your project. Detail your partnerships, development and construction schedule, and identify the issues that you have yet to resolve and your plans for doing so.

 

Project Site:

Where is the project going to be located? Who owns the site? Is there a P& S agreement? Lease? Option to buy / lease? Are permits in place? Applied for? Have feasibility studies been done?  Provide a map with indications of interconnectivity points.

 

Interconnectivity:

Which utility is going to be involved? Is there a connectivity plan in place with costs? Is there an interconnectivity agreement in place or applied for? If not, why not. Who is the contact?

 

PPA:

Who is buying the power?  Has the agreement been signed? What is the background of the buyer, years in business, credit status, (etc.) Lenders want to know the buyer has a stable history.


Business Plan:

Do you have a detailed business plan? A capital plan? Have you identified tax or other incentives? What deposits have been made? Have development costs been calculated? Has a price for the sale of the energy been determined? Is there an equity partner plan?

 

Be sure to focus the business plan on the deal that is on the table. Don’t go deeply into the series of future projects that will follow this one.

 

Time Table:

What is your schedule for moving forward? Provide a list of key dates for all preliminary steps, construction dates, and the target operation date. Also list partners and their commitment to the schedule. If there are signed documents and detailed plans, missing from your application the second best route is to include  Letters of Intent. Be aware this is a second best alternative. Your
application is still competing with other projects with all the preliminary steps completed.


Resources

Contacting an Independent Financing Consultant early in your project’s development stage can be useful for a number of reasons:

·Identifying issues before they become problems.

·Introducing your project to multiple lenders with interest and experience in similar  projects.

·Packaging your project for presentation to lenders to highlight the value in the project.

·In addition finance consultants know which lender is a match for which project. Knowing who is a match for your project can greatly decrease the time required to get financed.

I hope you found this brief piece useful. If you have any questions regarding the financing of your renewable energy project
feel free to contact me.

 

Don Madden

donmadden@thetaracompany.com

978-356-9813

 

Editor’s Note:

Don Madden, owner of The Tara Company, is a valued collaboration colleague with Commercial Funding Network, Inc.  Visit Don’s profile on Linked-In where he belongs to many renewable, solar and wind energy groups.  Thank you, Don, for contributing this excellent article.

 

How to Add Video to your Google Places listing

For many businesses, Google Places may quickly become the most important part to being found online.

Many of your competitors are already listed in Google Places. Here’s a way to set your business apart – include a video introduction within your listing.

Video is becoming a must-have content piece for businesses and professionals who want to be found online.  With video, your prospects can learn even more about your company and what you do.  And we know that a video in Google’s search engine is 53 times more likely to appear on the first page of search results.

The 5 easy steps for you to add video to your Google Places business listing:

1 Have your business videos listed on YouTube.
(Call us at 518-346-2115 if you need some assistance with this)

2 Set up your account with Google Places.

3 Enter your business details and information.

4 Edit your Google Places listing for the YouTube videos to show (Videos is one of the last editing options as you scroll down the page, just above the “Additional Details.” Please see the illustration below)
5
Google will ask you to verify (by phone or mail) your Google Places account so they can confirm you’re the authorized person for your business.

Note: An Online Publishers Association (OPA) report revealed the astonishing fact that of the 80% of visitors who viewed an online video, 46% took some form of action!

Growth Coach Strategic Retreat – Growth Coach of New York

http://www.johnstahl.com In this video, we introduce how The Growth Coach Strategic Retreat can help individuals and groups gain more clarity and focus and map out a plan for achieving their goals.

Note: This video is an example of how we can introduce a visual and use an alternate audio.  The video reinforces your visualization of a strategic retreat – however the original audio was on a topic specific only to that group. We then used an audio overlay feature that allowed John to strengthen his message; in this case how the strategic retreat helps individuals and groups.  All of our videos include a call to action – here we encourage viewers to call or email John for a copy of the e-book “Becoming s Strategic Business Owner.”

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