Please Tell Us Why We Should Like or Follow Your Business.
August 20, 2011 2 Comments
Like us on Facebook.
Follow us on Twitter.
+1 us on Google Plus.
Help us get to 500 followers..
Sound familiar?
Millions of consumers who suffer from “Social Media Fatigue” may ask “why should I?”
These consumers are long time listeners to WII-FM (What’s In It for Me?)
Ask yourself, why do you connect online with certain businesses, causes or people? Do you look forward to posts from those that you’re not interested in, passionate about or don’t deliver value? Of course not. Entrepreneurs with a successful social media community can answer the question “why would consumers connect with us and stay connected over time?”
For me, value isn’t always a discount or special offer. A social media connection that delivers access to information not available elsewhere, or as quickly, is reason enough to remain connected. A social media connection with a retailer or service provider could include exclusive previews or offers not yet available to the general public. If the social media connection is just another avenue to sell me, I tune out. And “unfriend.” (Is that a verb?)
As with any database or relationship marketing effort, your customers will tell you what they want, if you ask. And our job, as entrepreneurs, is to tell them exactly what benefit to expect from connecting with and doing business with us.
And yes, please visit me on Facebook, Scoop-It and Twitter. I find and share ideas and links to articles that can help you connect with and retain your loyal customers.
Watch Brian Solis, NBC’s Scott McGrew, Jon Swartz of USA Today and Dr. Moira Gunn of NPR discuss this subject at greater length:
About Daniel G. Alcorn
Very interesting question Daniel..don’t think really any of us know what Google+ is about, yet at least not me. However, I do know that people are overwhelmed with too much information and groups to join. Listening is the key and I like the the question of why?
Social media to market your business is just another avenue to include in your overall marketing campaign. What’s most important in marketing your business, in my opinion, is to know your customers and where they go to find the product/services they are looking for, and to be there ready to provide them with “gold star” customer service.
Bonnie Ausfeld
http://www.beaconresources.com
http://www.businessnetworkingbook.com